Branding

Logo Design

We wanna showcase how vegans can connect with local community so we combined the carrot vegetable and the location icon to signify that. To create an unique look we made it in a bright vibrant colors

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Research

Market Research

1. HappyCow: HappyCow is a popular vegan and vegetarian restaurant guide that helps users find vegan-friendly options in their local area. It also features reviews and ratings of restaurants, as well as information on vegan events and activities.
2. Vanilla Bean: Vanilla Bean is another restaurant guide app that focuses specifically on vegan and vegetarian options. It features a database of vegan restaurants and cafes in different locations, as well as user reviews and ratings.
3. Vegan Amino: Vegan Amino is a social networking app that connects vegans from all over the world. It features forums for discussing veganism, recipes, and other topics, as well as a messaging system and user profiles.
4. Veganized: Veganized is a recipe app that features a large database of vegan recipes. It includes a meal planning feature and a shopping list generator, as well as user reviews and ratings.
5. Veggly: Veggly is a dating app for vegetarians and vegans. It features a matching system based on dietary preferences, as well as a messaging system and user profiles.

As you can see, there are a variety of vegan community apps with different focuses, such as restaurant guides, social networking, and recipe sharing. It's important to consider what sets your app apart from the competition and how you can provide value to users that they can't find elsewhere.

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User Research

The user base for a vegan community app can be quite diverse, but some of the primary user groups you may want to target include:

1. Vegans: The most obvious group of users for a vegan community app are vegans themselves. These are people who have made a conscious decision to follow a vegan lifestyle, and they may be looking for support, information, and resources related to veganism.
2. Vegetarians: While not strictly vegan, vegetarians are another group of users who may be interested in a vegan community app. Many vegetarians are interested in the ethical and environmental implications of their food choices, and may be looking to learn more about veganism or transition to a fully vegan lifestyle.
3. Flexitarians: Flexitarians are people who primarily follow a plant-based diet, but occasionally eat meat or animal products. They may be interested in a vegan community app as a resource for finding vegan-friendly restaurants or recipes, or for learning more about the vegan lifestyle.
4. Health-conscious consumers: Many people are interested in plant-based diets for health reasons. They may be looking for a vegan community app as a source of information on the health benefits of a plant-based diet, or for recipes and meal planning resources

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Design

Moodboard

1. Earthy tones: Use earthy tones like green, brown, and beige to evoke a natural, organic feel.
2. Plant-based imagery: Incorporate plant-based imagery like leaves, fruits, and vegetables to emphasize the plant-based focus of the app.
3. Minimalist design: Keep the design simple and minimalist to create a clean, uncluttered look that is easy to navigate and use.
4. High-quality images: Use high-quality images of food, nature, and people to create a visually appealing and engaging app that draws users in.
5. Compassionate messaging: Incorporate compassionate messaging and language to emphasize the ethical and compassionate aspects of a vegan lifestyle.
6. User-generated content: Include user-generated content such as photos and reviews to create a sense of community and encourage user engagement

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Wireframe

Hi Fi

Use the app to connect with other vegans, build a sense of community, and share experiences, tips, and advice. Resource for finding vegan-friendly restaurants, grocery stores, and products, as well as recipes and nutrition information. Discover new vegan businesses and products, and to support ethical and sustainable brands.

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Testimonials

"As someone who is deeply passionate about veganism and the ethical treatment of animals, I knew that creating a mobile app to connect with and support the vegan community was going to be a challenge. I am thrilled to say that working with the team at [Design Agency Name] made the process not only easy but enjoyable"

- Manoharan, CEO of Prashna Enterprise Solutions

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